What is a Google Ads campaign?
Google Ads is a pay-per-click (PPC) advertising platform that you can use to get your ads listed on Google’s search engine results pages (SERPs).<br>
With this system, you can create just one campaign, which is used to organize groups of similar ads, or you can run multiple campaigns at once through your Google Ads account.<br>
Each campaign includes multiple ad groups. These groups, in turn, house your keywords, ad text, and landing pages.
In my experience, I’ve found that structuring a Google ads account with campaigns helps make it easier to target different audiences (for better personalization), to be more intentional with bidding, and to run other tests without affecting the main campaign.
As marketing expert Max Freedman explains, “No matter which type of campaign you choose, it will likely include more than one ad group.”
Max says, “Each ad group may represent a different product you want to market to the same audience, and each ad group may have a unique keyword set.”
For example, imagine you work for an organization that sells two products. One is a more lucrative opportunity, while the other is less important but requires some spending.
With separate campaigns, you can give each of these products its own ads, putting more of your budget toward bidding on ads for the more lucrative product without risking that the less lucrative one might eat up all your spending.
For more information on how ad spending works, check out our ultimate guide to Google Ads.
As marketing expert Max Freedman explains, “No matter which type of campaign you choose, it will likely include more than one ad group.”
Max says, “Each ad group may represent a different product you want to market to the same audience, and each ad group may have a unique keyword set.”
For example, imagine you work for an organization that sells two products. One is a more lucrative opportunity, while the other is less important but requires some spending.
With separate campaigns, you can give each of these products its own ads, putting more of your budget toward bidding on ads for the more lucrative product without risking that the less lucrative one might eat up all your spending.
For more information on how ad spending works, check out our ultimate guide to Google Ads.
Below, I’ll share some of my favorite real-world examples of Google Ads campaigns. Then, I’ll go through some of my top tips to help you optimize your Google Ads strategy and teach you how to post Google Ads like a pro.
